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Hypodown helps protect monarch butterfly habitat.

Milking a Weed: Luxury Bedding Helps Conserve Habitat

How can luxury bedding help to conserve a habitat? Seems like a funny question, but with a new spin on insulation, that's exactly what's happening. Milkweed may not be the first thing that comes to mind for insulation, but Ogallala Comfort Company uses it as an environmentally friendly option. 

Ogallala's Hypodown products are made with a combination of the finest white goose down and syriaca, which is milkweed fiber. Syriaca makes the down more breathable, more durable, and helps regulate body temperature. The goal at Ogallala is to provide a lighter insulation that is hypoallergenic, while helping out the monarch butterflies.

The monarch butterfly population has been declining drastically in recent years. Loss of habitat and herbicide use are the primary causes of the decline. Since the milkweed plant is the only source of food for monarch caterpillars, creating more milkweed habitats will help the species survive. The Ogallala Comfort Company has revolutionized the bedding industry with its milkweed products and is passionate about protecting and sustaining the monarch butterfly habitat.

Since Ogallala is the world's largest supplier of wild-crafted, sustainably harvested milkweed products and raw materials, they are helping to create a larger demand which protects more habitat. Growing more milkweed will both meet the demands of Ogallala and help the monarchs survive the destruction of their natural habitats across the country.

It seems like the use of milkweed as an insulator is a winning idea that benefits both the consumer who purchases lightweight bedding and the monarch population.